We’ve seen the marketing game from every angle and chose to focus on impact.
Before we focused on nonprofits, we worked across the full spectrum of marketing and media.
Supporting record labels like Def Jam, global brands like Adidas and Under Armour, consultants, tech firms, and content creators.
From car dealerships to investment firms, we’ve seen what great marketing looks like at every level.
But as our work grew, so did our clarity.
Founder Donnell Durden made a conscious decision to align that expertise with something deeper: helping organizations that help people.
Growing up in underserved communities, Donnell knows what it feels like to be talked at instead of partnered with. Aligning was built to change that to offer creative, strategic support that doesn’t just look good but does good.
Our Focus Today
We work with nonprofits, foundations, and mission-driven
teams that want to grow without compromising who they are.
We bring content, strategy, and systems together to help you
reach more people and drive meaningful change.
What We Believe
Good marketing isn’t optional it’s essential for organizations doing good.
Purpose and performance can work together.
The right message, delivered the right way, can open doors and change minds.
Strategy, creativity, and technology should elevate your mission, not complicate it.
Collaboration over competition.
Every step should feel aligned.
Meet Our Founder
Donnell Durden
Is a strategist, storyteller, and creative director who blends big-brand insights with grassroots empathy. He’s the voice behind Aligning and the mind behind its mission.
If you’re ready to bring clarity, creativity, and systems to your mission we’re here for it
Ready to take your mission further?
We’d love to learn more about your organization and explore how we can help you grow through content, strategy, and smart systems that support real impact.
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