Not Everything Needs to Be Said...But This Does

Strategy, storytelling, and what's shaping nonprofit marketing today.

Help Wanted: When to Hire Outside Support for Your Mission

Help Wanted: When to Hire Outside Support for Your Mission

Donnell Durden

Signs you’ve outgrown doing it all alone — and what to consider before inviting in a partner. You’re no stranger to doing the most with the least. You’ve built programs from vision alone. You’ve told stories without a comms team.

Everything Everywhere All at Once: The Content Myth

Everything Everywhere All at Once: The Content Myth

Donnell Durden

f you run a nonprofit, you’ve probably felt it. That pressure to be everywhere, all at once. Instagram wants your reels. LinkedIn wants your thought leadership. Your email list is overdue for a campaign.

It’s Not Story Over Stats, but Stats Under Story

It’s Not Story Over Stats, but Stats Under Story

Donnell Durden

Every mission-driven organization knows the pressure to prove their impact. You gather the data, crunch the numbers, and line up the metrics. Because proof matters — especially when it comes to trust, funding, and long-term growth.

Thank You For Your Time

Thank You For Your Time

Donnell Durden

hey see the highlight reel. They share the gala photos. But they don’t see what broke to make that happen. The late nights. The early doubt. The loneliness of being responsible, not just for the work, but for the meaning of the work.

How to Lead a Nonprofit in a DEI Backlash Era

How to Lead a Nonprofit in a DEI Backlash Era

Donnell Durden

Staying mission-driven when values are under pressure / 5 min read In a time when “diversity,” “equity,” and “inclusion” have become flashpoints in a national culture war, nonprofits rooted in those values are facing a difficult question

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© 2026 ALIGNING | All Rights Reserved